I have been working on my campaign for Depends. Yes. Those Depends. I really had a break through on it. My ad is about taking away people's shame over the product. It is about getting back to being active and having a full life, in the face of a problem. There are estimated to be 18-20 million people in the US suffering from incontinence. My ad has the tag line "Declare your InDEPENDence." The ads include a scroll made to look like the Declaration of Independence that include positive affirmations for the reader to make. They mentally "sign" the affirmations.
My concept could really help people! Wow! By looking at the product from the eyes of someone who suffers from the condition, I made an ad that could really help people feel better about themselves. Holy Shii.....Oooooppsss! Ha Ha!
Maybe no one else would have thought of it this way! Damn! I really am surprised at this, and myself! Maybe I can do good with ads. This could help so many people. Wow. Wow. Now I just need to send this to Depends as a spec commercial. John.
Sunday, July 29, 2007
Tuesday, July 24, 2007
Sunday, July 15, 2007
Wednesday, July 11, 2007
Do you feel quasi-guilty about being in advertising?
I am finishing up at the Portfolio Center in advertising and hoping to get a job. The competition's been fierce at school I hear it's real rough out there to get hired at all. I'm really up against it, and I'm bracing myself to go out there and dive in to doing it. And yet I wonder. I have these nagging little doubts. What am I getting myself into? Am I giving in to the Man? Is this my calling? WIll my impact on the world be positive, negative, or neutral by doing this thing?
I want to know how other students and people in the field feel. Are you totally down with the whole thing? Do you have to rationalize to yourself about it? I mean really. Have you decided to rule out thinking about it all? Well?
I want to know how other students and people in the field feel. Are you totally down with the whole thing? Do you have to rationalize to yourself about it? I mean really. Have you decided to rule out thinking about it all? Well?
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